Analytics, without the surveillance.
149 articles on privacy-first analytics, revenue attribution, web performance, and life after Google Analytics.
Google Analytics Alternative: How to Choose in 2026
A practical framework for picking a Google Analytics alternative: privacy, data accuracy, performance, revenue attribution, and what to test before you switch.
How to Migrate from Google Analytics Without Losing History
A step-by-step GA4 migration plan: what to export, how to run both tools in parallel, mapping goals to events, and the cutover checklist.
Migrating from Plausible to Clycyo: A Practical Guide
Moving from Plausible? How goals map to events, what extra data you gain (load times, errors, revenue), and how to switch with zero downtime.
The 7 Best Privacy-Focused Analytics Tools in 2026
An honest, criteria-driven roundup of the best privacy-first web analytics platforms in 2026 — strengths, trade-offs, and who each tool is really for.
Migrating from Fathom Analytics: What Changes and What Maps
A Fathom-to-Clycyo migration guide: event mapping, UTM continuity, the parallel-run checklist, and the features you unlock after switching.
Plausible vs Fathom vs Clycyo: Privacy Analytics Compared
Plausible, Fathom, and Clycyo all promise cookieless, GDPR-friendly analytics. Here is where they actually differ: events, revenue attribution, performance data, and price.
Migrating from Matomo: Retiring the Server Without Losing Data
How to move from self-hosted Matomo to managed cookieless analytics: archiving history, mapping goals, and decommissioning safely.
PostHog Alternative: When You Need Less Platform, More Answers
PostHog is powerful — and a lot to operate. If you mainly need traffic, conversion, and revenue answers without a data team, here is what to look for in an alternative.
Migrating from Mixpanel: Shrink the Taxonomy, Keep the Answers
A pragmatic Mixpanel exit plan: auditing which reports were used, porting the events that matter, and rebuilding revenue attribution simply.
Mixpanel Alternative: Product Analytics Without the Complexity
Event taxonomies, governance boards, six-month rollouts: product analytics got heavy. How to get funnels, retention signals, and revenue attribution with one script tag.
Migrating from Umami: When You Outgrow a Pageview Counter
Umami served you well. Here is how to migrate when you need identities, revenue attribution, and performance data — without losing continuity.
Matomo Alternative: Cookieless Analytics Without Running Servers
Matomo gives you control but makes you the ops team. A look at managed, privacy-first analytics for teams that want GDPR compliance without maintaining PHP and MySQL.
Migrating from PostHog: A Downsizing Guide That Keeps the Signal
How to leave PostHog without losing what mattered: the five-report audit, event porting, webhook revenue, and the two-week parallel run.
Revenue Attribution for SaaS: Connect Marketing to MRR
Pageviews do not pay invoices. How first-touch UTM capture, identify calls, and webhook revenue events join into one record that tells you which channel drives MRR.
Migrating from Amplitude: From Charts Library to One Timeline
An Amplitude migration plan for teams that need answers, not a BI suite: mapping cohorts and funnels to simpler primitives that still decide.
How to Track Stripe Revenue in Web Analytics (Step by Step)
A copy-paste guide to sending Stripe payments into your analytics with full acquisition context: webhook setup, the track() call, and the attribution join.
Amplitude Alternative for SaaS: When Less Is More Signal
Amplitude is built for analyst teams. If you need acquisition, activation, and revenue answers without one, here is what to look for instead.
Newsletter Attribution: Which Emails Drive Signups and Revenue
UTM-tagged links plus an identify() call on confirmation turn every subscriber into an attributable journey. The complete newsletter attribution setup, end to end.
Heap Alternative: Autocapture Without the Enterprise Bill
Heap pioneered autocapture. What that idea looks like in a lightweight, cookieless tool — clicks, pageviews, and errors captured automatically.
UTM Parameters: The Complete Guide for 2026
utm_source, utm_medium, utm_campaign and friends — naming conventions that survive growth, mistakes that corrupt attribution, and how cookieless analytics captures them.
Segment Alternative: Do You Actually Need a CDP?
Most startups adopt Segment for one pipe: web events to analytics. When a direct tracker replaces a CDP — and when it genuinely cannot.
Next.js Analytics: The Complete Setup Guide
Add privacy-first analytics to a Next.js app — App Router and Pages Router — with SPA route-change tracking, Web Vitals, and zero impact on your Lighthouse score.
Vercel Analytics vs Clycyo: Beyond the Deploy Platform
Vercel Analytics is convenient if you deploy on Vercel. Where it stops — events, attribution, errors, revenue — and what a full tracker adds.
React SPA Analytics: Tracking Route Changes the Right Way
Single-page apps break naive pageview tracking. How modern trackers detect client-side navigation in React, and which metrics matter for SPA performance.
Cloudflare Web Analytics: An Honest Review of the Limits
Cloudflare Web Analytics is free and privacy-friendly. It is also minimal by design. What it answers, what it cannot, and when to upgrade.
Hotjar Alternative: Click Insight Without Recording Everyone
Heatmaps and replays raise consent and weight problems. How click tracking on the visitor record covers most Hotjar use cases, privately.
Astro Analytics: Lightweight Tracking for a Lightweight Framework
You chose Astro to ship less JavaScript. Your analytics should respect that. Setting up a ~1 KB cookieless tracker in Astro, including view transitions.
Pirsch vs Clycyo: Two Takes on Developer-First Analytics
Pirsch and Clycyo both court developers with clean APIs and cookieless tracking. Where they overlap and where they diverge — honestly.
Simple Analytics vs Clycyo: Minimalism vs One Timeline
Simple Analytics keeps analytics deliberately small. Clycyo joins behavior, performance, and revenue. Which philosophy fits your site?
Core Web Vitals Monitoring: From Lab Data to Field Data
Lighthouse is a lab test; your users are the field. Why LCP, CLS, and INP from real visitors tell a different story, and how to monitor them continuously.
Open-Source Analytics: The Real Pros and Cons
Self-hosting analytics buys control and costs operations. A balanced look at open-source options versus managed cookieless services.
Do You Need Both Sentry and Analytics? Where They Overlap
Error tracking and analytics solve different problems — until errors need business context. When one tool covers you and when you want both.
Page Load Time vs Conversion Rate: What the Data Says
Every extra second of load time costs conversions — but the relationship is not linear. What the research shows, and how to find your own slow-page revenue leaks.
Vue Analytics: Setup Guide for Vue 3 and Vue Router
Add cookieless analytics to a Vue 3 app: router-aware pageviews, custom events from components, and a setup that never touches your bundle size.
Nuxt Analytics: SSR, Hydration, and Route Tracking Done Right
The Nuxt analytics setup that works across SSR and client navigation, with app.head configuration and events from composables.
Bounce Rate Is a Bad Metric. Measure Engagement Instead.
A 90% bounce rate can be excellent news. Why bounce rate misleads, what engagement signals replace it, and how to read content performance honestly.
SvelteKit Analytics: Tracking a Framework That Ships Less JS
SvelteKit apps deserve a tracker that matches their weight class. Setup in app.html, SPA navigation tracking, and events from Svelte components.
Remix Analytics: Setup for Nested Routes and Transitions
Add privacy-first analytics to Remix: root.tsx installation, client-side transition tracking, and event calls that survive progressive enhancement.
Website Traffic Dropped? A 12-Point Diagnostic Checklist
Traffic fell off a cliff — now what? A systematic checklist: tracking bugs, search updates, referrer changes, seasonality, and how to tell them apart fast.
Angular Analytics: Router Events and Zone-Safe Tracking
The Angular setup for cookieless analytics: index.html installation, Router navigation tracking, and firing events from services cleanly.
Laravel Analytics: Blade, Livewire, and Server-Side Events
Privacy-first analytics for Laravel apps: layout installation, Livewire navigation, and server-side revenue events from your billing code.
The Only 8 Marketing Metrics a SaaS Founder Needs
Skip the 40-widget dashboard. Eight metrics — from visitor-to-signup rate to channel-attributed MRR — that actually tell you whether marketing is working.
Rails Analytics: Turbo-Compatible, Cookieless Setup
Add analytics to Ruby on Rails with Turbo Drive navigation handled correctly, plus server-side events from ActiveJob and webhooks.
Django Analytics: Templates, HTMX, and Server Events
The Django setup for cookieless web analytics: base template installation, HTMX partial navigation, and server-side conversion events.
Analytics for AI Apps: Tracking Tokens, Latency, and Cost per User
AI products have a new unit economics problem: every user action has a marginal cost. How to track tokens, model latency, and cost per account with custom events.
Webflow Analytics: Privacy-First Tracking Without Code
Install cookieless analytics on Webflow in two minutes via custom code, track button clicks as events, and skip the cookie banner entirely.
Framer Analytics: Measuring Sites Built for Speed
Add privacy-first analytics to Framer sites: the custom-code setup, SPA page transitions, and conversion events on CTA components.
E-commerce Analytics Without Cookies: Carts, Checkouts, Revenue
Track product views, add-to-carts, and completed checkouts without third-party cookies or consent walls — and still attribute revenue to the right channel.
Ghost Analytics: Know Your Readers Without Tracking Them
Cookieless analytics for Ghost publications: code injection setup, measuring posts and newsletters, and member signup attribution.
Hugo Analytics: A 1 KB Tracker for a Static Site
Static sites deserve static-weight analytics. Adding a cookieless tracker to Hugo via partials, with events for downloads and outbound links.
How to Track Outbound Link Clicks
Measure clicks to external sites — affiliates, socials, partner links — with a tiny event listener and read the report that actually matters.
How to Track File Downloads in Web Analytics
PDFs, whitepapers, and installers leave no pageview. Track downloads as events, attribute them to channels, and count real content ROI.
How to Track Scroll Depth (and Read It Honestly)
Scroll depth tells you where readers stop. How to track 25/50/75/100% milestones as events and the interpretation traps to avoid.
How to Track Form Submissions Without a Tag Manager
Contact forms, signups, and surveys tracked with one event listener — including failed submissions, the metric everyone forgets.
The 5 Best Alternatives to Google Analytics (Free and Paid)
Five Google Analytics alternatives compared on privacy, pricing, and ease of migration — including which one fits which kind of website.
How to Track 404 Errors and Recover Lost Traffic
Every 404 is a visitor you earned and dropped. Track not-found pages as events, find the broken inbound links, and fix the leaks.
Dark Traffic: How to Shrink Your "Direct" Bucket
Most "direct" traffic is mislabeled email, chat, and app clicks. Practical UTM and referrer tactics to reclaim attribution from the dark.
Why Many Companies Are Leaving Google Analytics
GDPR rulings, sampled data, a hostile UI: the real reasons teams are migrating away from GA4, and what they choose instead.
How to Exclude Your Own Visits from Analytics
Your own clicks pollute small-site data badly. Practical exclusion approaches for cookieless analytics, from localStorage flags to filters.
How to Track Signups and Activation Properly
The signup event is easy; activation is the one that predicts revenue. How to define, instrument, and read both — per channel.
Google Analytics 4 vs Privacy-First Analytics: Which to Choose?
GA4 is free and powerful but legally fraught in the EU. A side-by-side look at GA4 versus privacy-first analytics on compliance, accuracy, and effort.
How to Measure A/B Tests with Plain Analytics Events
No experimentation platform? Assign variants, fire one event property, and read conversion per variant with honest sample-size caveats.
How to Track QR Code Campaigns
QR scans land as direct traffic unless you tag them. UTM conventions for print, packaging, and events — plus how to read the results.
GDPR and Google Analytics: What Your Website Risks in 2026
What European data-protection authorities have actually ruled on Google Analytics, and the concrete legal exposure for sites that still run it.
Podcast Attribution: Tracking Listeners Who Become Visitors
Podcast ads and mentions are notoriously unmeasurable. Vanity URLs, UTMs, and landing pages that make audio attribution workable.
How to Track Social Media Traffic Accurately
In-app browsers and stripped referrers make social traffic lie. UTM discipline per platform and how to read social numbers honestly.
Make Your Website 100% GDPR Compliant Without Losing Data
Consent banners cost you 30–50% of your analytics data. How cookieless measurement keeps you compliant and keeps the numbers complete.
How to Track Paid Ads ROI Without Third-Party Pixels
Pixels are blocked and banners kill consent. First-party UTM capture plus revenue events give you ad ROI that survives the cookieless era.
How to Track SEO Performance in Web Analytics
Beyond Search Console: landing-page trends, organic conversion rates, and content decay detection with privacy-first analytics.
Goodbye Cookie Banners: Tracking Visits Under ePrivacy
The ePrivacy Directive is about storage and access, not just cookies. What you can measure without consent, and where the banner is genuinely required.
How to Track Internal Site Search Queries
What visitors type into your search box is a free content roadmap. Track queries as events and mine the zero-results report.
How to Track Video Engagement with Events
Play, progress milestones, and completion tracked as analytics events — for self-hosted video, YouTube embeds, and product demos.
User Tracking vs Privacy: The Right Balance for EU Businesses
You need data to run a business; your users deserve privacy. A pragmatic framework for European companies caught between the two.
How to Analyze Pricing Page Behavior
The pricing page is your highest-intent real estate. Events for plan toggles, FAQ opens, and exits — and what each pattern means.
What Is Cookieless Web Analytics and Why It Is the Future
How analytics works without cookies or persistent identifiers: rotating salts, aggregate sessions, and why the entire industry is heading this way.
How to Track Feature Adoption in a SaaS
One event per feature first-use, read per cohort. The minimal instrumentation that tells you what to build more of — and what to cut.
Cookieless Tracking: How It Works
The mechanics of cookieless tracking: what replaces the cookie, what stays measurable, and what genuinely cannot be tracked anymore.
How to Track Trial-to-Paid Conversions
Wire trial start, activation, and payment into one journey per user. The funnel that explains why trials convert — or quietly expire.
Cookieless Tracking: The Implementation Guide
A hands-on guide to implementing cookieless analytics: choosing a tool, validating the data, and retiring your cookie banner.
How to Spot Churn Signals in Product Analytics
Churn shows up in behavior weeks before the cancellation. Login decay, feature abandonment, and error streaks — tracked simply.
Cookieless Tracking and the Privacy-First Analytics Stack
Where cookieless tracking fits in a modern, privacy-first analytics stack — and how it changes what marketing can and cannot know.
How to Track a Referral Program End to End
Referral links, signups, and the revenue they produce — joined on the visitor record so you can pay rewards on truth, not claims.
Tracking Conversions Without Cookies: Strategies for 2026
Conversions do not require cookies. First-party event tracking, UTM capture, and identity stitching that work in a post-cookie world.
How to Measure Whether Your Docs Actually Work
Docs analytics beyond pageviews: copy-button events, search-to-page paths, exit-to-support rate, and the pages that deflect tickets.
GDPR Compliant Analytics: Privacy-First Web Tracking
What makes an analytics setup genuinely GDPR-compliant: legal bases, data minimization, and the architecture choices that keep you out of trouble.
How to Compare Landing Page Variants with Events
Multiple landing pages per campaign, one clean readout: UTM content tags, conversion events, and per-variant load-time comparison.
GDPR Compliant Analytics: The Essential Guide
A practical GDPR checklist for analytics: what to audit, what to document, and how cookieless tools simplify nearly every step.
How to Track CTA Clicks (and Which Ones Matter)
Instrument every call-to-action with one listener and a position property — then find out which buttons earn their pixels.
Privacy Analytics: Track Website Data Without Compromising Users
Privacy analytics in plain terms: what it measures, what it refuses to measure, and why that trade is worth making.
How to Track a Checkout Funnel Step by Step
Cart, address, payment, done: four events that expose exactly where buyers leak — segmented by device, source, and page speed.
Privacy Analytics: GDPR-Compliant Insights Without Cookies
How privacy analytics delivers actionable insights — traffic, sources, conversions — while staying inside GDPR and ePrivacy boundaries.
What Is Bounce Rate? Definition, Formula, Benchmarks
Bounce rate explained: the formula, why content sites run high, SPA measurement artifacts, and the engagement metrics replacing it.
Privacy Analytics and the Future of GDPR-Compliant Tracking
Where GDPR-compliant tracking is heading: less identification, more aggregation, and tooling that makes compliance the default.
What Is a Pageview? (And What Counts as One)
The pageview defined precisely: full loads, SPA route changes, reloads, and the edge cases that make tools report different numbers.
Privacy Analytics: The Future of Data-Driven Insights
Balancing business insight with user protection: the principles behind cookieless, GDPR-compliant analytics.
What Is a Session in Web Analytics?
How sessions are defined, the 30-minute timeout convention, what resets them, and how cookieless tools build sessions without cookies.
Web Analytics: Complete Guide to Tracking User Behavior
The fundamentals of web analytics — metrics, reports, and decisions — explained for people who want answers, not dashboards.
What Are Unique Visitors? How Counting Really Works
Unique visitors explained: cookie counting vs cookieless daily salts, why numbers differ between tools, and which definition to trust.
Web Analytics: A Complete Guide to Privacy-First Data
A complete tour of privacy-first web analytics: how it works, what changes versus GA, and how to make the switch without losing history.
What Is a Referrer? How Traffic Sources Are Detected
The HTTP Referer header explained: how analytics classifies sources, why referrers go missing, and what referrer policy changes.
Web Analytics: Privacy-First Insights Without Cookies
What privacy-first analytics can tell you about your audience without storing a single persistent identifier.
What Is Direct Traffic? (Mostly Not What You Think)
Direct traffic is the bucket where attribution goes to die: what truly lands there, what is mislabeled, and how to shrink it.
Web Analytics Without Cookies: Privacy-First Insights
Cookieless web analytics explained: the data model, the accuracy question, and the compliance upside.
What Is Organic Traffic? Definition and Measurement
Organic search traffic defined: how it is detected, branded vs non-branded, and why analytics and Search Console never quite agree.
Web Analytics: Privacy-First Solutions for Modern Businesses
A buyer-side look at privacy-first analytics solutions: evaluation criteria, red flags, and questions to ask every vendor.
What Is a Conversion Rate? Formula and Benchmarks
Conversion rate explained properly: choosing the denominator, segmenting before comparing, and typical ranges by site type.
Server-Side vs Client-Side Analytics: Pros and Cons
Where each approach shines, where each one lies to you, and why most teams end up wanting both signals on the same record.
What Is a Funnel in Analytics?
Funnels defined: ordered steps, drop-off rates, time windows, and the classic mistakes that make funnel reports lie.
Vanity Metrics vs Actionable Metrics: What to Really Measure
Pageviews feel great and decide nothing. How to tell vanity metrics from actionable ones, with examples for SaaS, content, and e-commerce.
What Is Retention Rate? Cohorts, Curves, Benchmarks
Retention rate explained: cohort-based measurement, reading retention curves, and why day-1/day-7/day-30 framing matters.
Analyze Blog Traffic Without Violating Reader Privacy
Everything a content site needs — top posts, sources, reading patterns — measured without cookies, fingerprinting, or consent walls.
What Is a Cohort in Analytics?
Cohorts defined: grouping users by start date or behavior, why cohort views beat averages, and simple cohort analyses anyone can run.
Tracking Scripts and Your Site's Core Web Vitals
Third-party scripts are the silent killer of LCP and INP. How to audit your tracker tax and what a 1 KB analytics script changes.
What Is First-Touch Attribution?
First-touch attribution explained: how channel credit is assigned to the first visit, when it shines, and its known blind spots.
Speed Up WordPress: Remove Unnecessary Frontend Scripts
A WordPress performance pass focused on script weight: find the bloat, remove it safely, and replace heavy analytics with a lightweight tracker.
What Is Last-Touch Attribution?
Last-touch attribution defined: crediting the final visit before conversion, why ad platforms love it, and what it systematically hides.
Lightweight vs Heavy Scripts: How Much Does It Matter for SEO?
Google ranks experiences, and scripts shape experience. What the Core Web Vitals ranking signal really weighs, with numbers.
What Is Multi-Touch Attribution? Models Compared
Linear, U-shaped, time-decay: multi-touch attribution models explained, with an honest note on when the complexity pays off.
What Is utm_source? (Plus Source vs Medium, Settled)
The utm_source parameter defined, the source-vs-medium distinction that everyone gets wrong, and copy-paste examples per channel.
What Is LCP (Largest Contentful Paint)?
LCP explained: what element counts, the 2.5-second threshold, lab vs field measurement, and the fixes that actually move it.
What Is CLS (Cumulative Layout Shift)?
CLS explained: how layout shift is scored, the 0.1 threshold, the usual culprits — images, fonts, banners — and the fixes.
What Is INP (Interaction to Next Paint)?
INP explained: how interaction responsiveness is measured, the 200 ms threshold, and why JavaScript weight is the usual suspect.
What Is TTFB (Time to First Byte)?
TTFB defined: what happens between request and first byte, healthy ranges, and how server, CDN, and redirects shape it.
What Is p75? Why Percentiles Beat Averages
The 75th percentile explained: why Core Web Vitals use p75, what averages hide, and how to read percentile metrics correctly.
What Is Real User Monitoring (RUM)?
RUM defined: field performance data from actual visitors, how it differs from synthetic testing, and what a RUM setup captures.
What Is a Tracking Pixel? (And Why They Are Fading)
Tracking pixels explained: the 1×1 image trick, where pixels still live in email and ads, and why first-party events replace them.
What Is Browser Fingerprinting? Why Ethical Tools Refuse It
Fingerprinting explained: how device traits become identifiers, why regulators treat it as tracking, and the cookieless alternative.
What Is PII in Web Analytics?
Personally identifiable information defined for analytics: what counts, common accidental leaks (URLs, search terms), and prevention.
What Is a DPA (Data Processing Agreement)?
The data processing agreement explained: who needs one, what it must contain under GDPR Article 28, and how to read a vendor DPA.
What Is Data Residency? EU Hosting Explained
Data residency defined: where analytics data physically lives, why EU residency simplifies GDPR, and the questions to ask vendors.
What Is Consent Mode? Google’s Patch, Explained
Consent Mode explained: how Google models the data users refused, what “behavioral modeling” means, and the cookieless alternative.
What Is Server-Side Tracking?
Server-side tracking defined: events sent from your backend, what it fixes (blockers, accuracy) and what it cannot see (behavior).
What Is Event Tracking? Events, Properties, Naming
Event tracking explained: events vs pageviews, properties that make them queryable, and naming conventions that survive growth.
What Is Session Replay? Uses, Risks, Privacy
Session replay defined: how visit reconstruction works, the privacy and consent stakes, and privacy-first ways to get the insight.
Analytics for SaaS Startups: The Minimum Viable Setup
The analytics a SaaS needs from day one: acquisition, activation, revenue attribution — one tracker, three events, no data team.
Analytics for Blogs: Measure Readers, Respect Them
What blog analytics should answer — top content, sources, reading depth — without cookie banners or creepy tracking.
Analytics for Documentation Sites
Docs analytics that improve the product: search queries, copy events, dead-end pages, and the support-ticket deflection metric.
Analytics for Agencies: Reporting Clients Actually Read
How agencies run privacy-first analytics across client sites: clean per-site dashboards, shareable reports, and campaign attribution.
Analytics for Newsletters: Beyond Open Rates
Newsletter analytics that survived Mail Privacy Protection: click-throughs, on-site behavior, subscriber attribution, and revenue.
Analytics for Indie Hackers: Free, Fast, Honest
The solo-founder analytics stack: one free tracker, UTMs on everything, revenue webhooks, and ten minutes of review per week.
Analytics for Portfolio Sites: Who Is Looking?
Lightweight analytics for designers and developers: which projects get attention, where recruiters come from, zero banner required.
Analytics for Online Courses and E-Learning
Course platform analytics: enrollment funnels, lesson completion events, drop-off points, and marketing attribution for educators.
Analytics for Community Sites and Forums
Measuring community health with privacy intact: new vs returning contributors, thread engagement events, and growth sources.
Analytics for Mobile App Landing Pages
Your app’s landing page has one job: store clicks. Track outbound store taps, campaign attribution, and page speed per visit.
CCPA-Compliant Analytics: What California Requires
CCPA/CPRA and web analytics: what counts as a sale or share, when cookieless tools sidestep opt-outs, and the safe configuration.
UK PECR and Analytics: The Rules After Brexit
PECR sits beside UK GDPR and governs analytics storage and access. What the ICO says, and how cookieless measurement fits.
Swiss nFADP (revDSG) and Web Analytics
Switzerland’s revised data protection law and what it means for analytics: transparency duties, transfers, and pragmatic setup.
The Conversion Cost of Cookie Banners, Quantified
Cookie banners cost data, speed, and conversions. What the studies show on consent rates and CLS — and what removing one is worth.
Schrems II and Web Analytics: Why Transfers Still Matter
The ruling that reshaped EU analytics: what Schrems II said, how DPAs applied it to Google Analytics, and the architecture answer.